Textual Analysis - Lenka Webpage

This is the homepage to Lenka’s official website. I have chosen to analyse this website as Lenka creates similar music to Diana Vickers. The site has a girly and upbeat feel. The background is a deep pink, with slight twangs of red. Lenka’s name is written out in a modern/futuristic font in different colours. There is a slight “electrified” feel to the homepage with the white spikes which create the feel of electricity. Underneath the title, are 6 different links to different pages on the site: “Latest”, “Media”, “Shows”, “Forum”, “Shop”, “Info”. These links are in the same 4 different colours that are used in the title which show continuity. The image of Lenka on the homepage is a simple, close up picture which helps the audience to immediately identify with the artist. Featured on the rest of the homepage is: a direct link to Lenka’s daily blog where the audience can see the latest three posts/updates about the artist, a music video of Lenka’s latest released song, a link to more photographs of Lenka, and links to her Facebook, Twitter, MySpace and YouTube page where the audience can “like” or “follow” her.

This is Lenka’s “Photo’s” page, where as you can see, the main image has changed. This helps to keep the audience interested and helps them to identify which page they are viewing.

Lenka’s photo page has two different sections: “Official Photos” and “Fan Photos”. The fan photo’s option allows members that have signed up to the website to upload their own pictures of Lenka from recent concerts/tours. I think that this is a very clever idea as it allows the audience/members to feel involved in the website and within Lenka’s fan base.

This is the “Latest” Page, where, as you can see is similar to a personal diary. Lenka personally writes entries to notify her fans on what she is up too. This allows her to upload her own personal photos that she wishes to share with her fans when telling them about something she has done that day. This helps to keep a close relationship between Lenka and her fans.

When I create my website homepage, I will try to encourage the audience to feel as if they have a close relationship with the artist. I will do this in a similar way to Lenka, through keeping an ‘online diary’ where the artist can regularly update the audience on what they are doing. I also like how Lenka has allowed fan’s to upload their own pictures onto the site, also allowing them to feel close to the artist which I believe is very important in creating a successful artist. I will also do some things slightly differently to Lenka’s website. I think I will use brighter and more vibrant colours as to get the attention of the audience straight away. Although the colours used on Lenka’s site are bright, I would use more of the “rainbow” colours to create a slightly happier and fast paced mood to the site.