Eliza Doolittle is an artist that creates similar music to Diana Vickers (the artists who song I want to use in the music video). Her album cover is very brightly coloured with famous landmarks being taken over by “her world”. Eliza is seen holding on to a large tower that looks as if she is pulling it to an angle. Her leg is around the famous London gherkin building and the floor she is stood on has stone henge and other landmarks surrounding it. This is to imply her takeover of the world. Other parts of “her world” are surrounding the landmarks, including and ice-cream that has been splattered across the London gherkin. I have also noticed that the all the landmarks and part of the normal world are in black and white and Eliza’s entire world that seems to be taking over the normal world are in bright random colours.
This is the back cover to Eliza Doolittle’s album. This isn’t a conventional back cover as the track titles are all in different fonts. The style of the different fonts continues from the front cover keeping continuity between the two covers. An image of Eliza in the middle, with the titles surrounding her goes against the normal conventions. This represents Eliza as unique and different. The usual conventions of a pop artists back cover, has a close up of the artists and the track list is written down either the left or right hand side.
Olly Murs - Conventional Leona Lewis - Conventional
Marina and the Diamonds – Unconventional
The photo that is used on Eliza’s back cover is a long shot, showing Eliza’s individual fashion sense. The photo can also be argued to fit into Laura Mulvey’s male gaze theory. Eliza is wearing shorts exposing her long legs; this could be argued to be a sexualisation of Eliza through the ‘male gaze’.
Through the front and back cover of this album, Eliza has been represented in many different ways. The front cover shows her as being dominant as her world is taking over our world. The audience also see her child like attitude through the different parts of her world that our shown e.g. ice cream, toy aeroplane. The back cover then goes on to represent her slightly differently. Eliza is shown as a sex symbol through the positioning and dominance of her image and her costume. The way Eliza is posed in the image helps to show her flirtatious side and helps to give Eliza a unique identity.
On the album cover that I create, I will use Laura Mulvey’s male gaze theory, and use an image similar to Eliza Doolittle’s, with a girl with a short dress on. I think I should stick to this theory as it will help me to create a conventional looking image. I also like the unconventional track list covers like Eliza Doolittle’s and Marina and the Diamonds. In my album cover’s track list I will try to be less conventional helping to emphasise the artist I am using as modern and cutting edge.
From doing this piece of research I now have many ideas of what I want on my album cover. I think it is important for the type of artist I am making the album digipak for that some of what I do is very conventional. This is important as although challenging the conventions is a good thing, I do not want to confuse the target audience into thinking that the artist is something she is not. I think I will do a conventional front cover, using a close up image of the artist, but may create a slightly less conventional back cover.
From doing this piece of research I now have many ideas of what I want on my album cover. I think it is important for the type of artist I am making the album digipak for that some of what I do is very conventional. This is important as although challenging the conventions is a good thing, I do not want to confuse the target audience into thinking that the artist is something she is not. I think I will do a conventional front cover, using a close up image of the artist, but may create a slightly less conventional back cover.
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