Here are some of the results from the online survey that I posted.
As you can see from the chart, 6 people out of 7 think it is important for a music video to have a story linking to the lyrics. I have decided from this research that my music video must relate to the lyrics and tell some sort of story.
A: Yes B: No C: I don’t think it matters
On question 7, the results were split. People did not necessarily think it was vital for a music video to feature the artist/band singing the lyrics of the song. In my music video I think I will feature the artist singing as this will keep to the typical conventions of a pop music video.
I have taken into account all the results from the online survey, and in my music video I will ensure that I use bright colours in the costume/mise-en-scene/props because it is important to listen to the audience research I have received. I think that by using bright colours will confirm to the audience that the video is for a pop song rather than an indie or R&B song.
Good work on the survey. It would be a good idea to add a full evaluation of your audience research: what went well, what could you improve on next time, what have you learnt from doing this?
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