Audience Targeting

To make sure that my music video reaches the target audience, I need to clearly identify in my mind who the target audience is. To do this, I decided to look on Diana Vicker's fan site, twitter and facebook page to try to get an idea of the type of people that follow and like Diana's music.

After looking on all these sites a discovered that the majority of Diana's fans are young females aged between 13 and 25. The majority of her followers on twitter and facebook are females so therefore I must target my music video at this gender. I would think that the majority of her fan base are females because she could be seen as a role model to many young girls. As she was only 17 years old when she shot to fame by auditioning for the X factor in 2008 and released her first album only a year later at 18 year olds. Many of her fans will see her as an inspirational figure as she was so young but had achieved so much.

As Diana Vicker's music and style is very quirky and fun, it is likely that the target audience will also be quirky and fun. The music video I create will need to be a bit quirky and upbeat to help fit in with this trait of the target audience. Diana's music is also slightly romantic so I think the target audience would probably like the idea of a 'fairy tale' ending and romance. The song I am using in my music video has a sense of romance and happiness in it, so it is important for me to reflect this tone within my music video.

Target Audience:

• Female
• 13-25 years old
• Any social economical class
• Quirky
• Fashionable
• Romantic

All the things that I have identified about the target audience in this research I will try to satisfy them with my music video. I will use a young pretty female as the lead singer as the audience will be able to identify with her. I will also make sure that the boy I use in the video is attractive so that I will entice the audience. I will keep the video upbeat and happy, and keep the theme as quite romantic. The two actors that I use will be wearing fashionable clothing, so the audience can identify and relate to the video.

From doing this piece of research, I have learnt the exact type of person I am aiming my music video at. I have learnt that the target audience are females that are quirky and fashionable. This will effect the text that I make as I will ensure that the video is suitable for this type of person. I will do this by having the artist wearing fashionable clothing and acting in a quirky and fun way. This will let the target audience relate to the artist, meaning they are more likely to want to watch the video and buy the artists music.