Conventions of a Pop Video

I have looked at 3 different music videos that are all the same genre of music that I want to create my video for. I have used these videos to help me develop and understand what conventions and similarities each video has, so that I can design my video to fit with these conventions.

• Use a variety of different camera shots such as long shots, close ups and mid shots. Evidence of this is shown in the screen shots below of Eliza Doolittle’s song, ‘Rollerblades’.

Close Up

Mid Shot

Long Shot

• Close ups are often used to emphasise the lyrics of the song that are being spoken. An example of this is in Lenka’s video for ‘The Show’.

• The pace of editing reflects the pace of song. In Eliza Doolittle’s song ‘Skinny Genes’, the pace of editing is in time with the music with no more than 3 seconds between each cut.

• Bright colours are often used in pop videos contrasted with indie videos who normally use black and white.

Eliza Doolittle – Skinny Genes

Costume, Props and Mise-en-scene all use a variety of colours

Lenka – The Show

Make-up, Props use bright colours

Eliza Doolittle – Rollerblades

Props use bright colours